The Story of Hrafnar Guides
Long before maps were drawn or compasses were known, there were the ravens — the silent navigators of the northern seas.
Our name, Hrafnar, means ravens in Icelandic — a tribute to the black-winged messengers who once guided the first explorers to the edges of the known world.
Over a thousand years ago, a Viking named Flóki Vilgerðarson — known later as Hrafna-Flóki, Flóki of the Ravens — set sail from Norway in search of a land whispered about across the North Atlantic.
But Flóki had no chart, no stars to trust in the heavy mists.
So he brought with him three ravens — his living compass.
From his ship, he would release them one by one.
The first raven turned back, seeking the safety of home.
The second circled and vanished into the endless sky.
But the third — the bravest — flew straight ahead and never returned.
Flóki followed its path.
And beyond the fog and the sea, he found land — a place of fire and ice.
He had discovered
Ísland — Iceland.
The ravens became more than birds; they became symbols of vision, intuition, and courage.
They taught the Norsemen to trust in nature — to follow signs when certainty failed.
And just like them, we at Hrafnar Guides believe that every journey begins with a leap of faith — guided not just by maps, but by curiosity, wisdom, and the wild spirit of Iceland itself.
Today, our guides walk the same windswept valleys and volcanic ridges that Flóki once looked upon from his ship.
We carry the same reverence for this land — its power, its solitude, its quiet magic.
When you travel with us, you don’t just see Iceland.
You feel it.
Through stories, elements, and the call of the ravens that still fly above us.
We are Hrafnar Guides —
the modern keepers of the old ways,
leading travelers across the land of fire and ice,
just as the ravens once led Flóki home.
